CLIP is a complete package of software tools and services required in the planning and implementation of customer relation strategies. In addition to a variety of integrated tools, our clients are provided with an analysis of current situation and the preparation of a comprehensive strategy on a case-by-case basis, which specifically helps them establish improved customer relations, understand the motives and needs of their customers, and ultimately achieve a greater return on investment! The CLIP process consists of:

• Development of a tailored Customer Loyalty Program (analysis, LP strategy)
• Tools and processes (Loyalty Module, card systems, Integration with ERP & BI, Business Analytics, CRM, WWW, Netcount, call center)
• Services (Training, Consultation, LP Management)

a.) Advantages of CLIP:
Due to the complicated nature of customer data processing and integration, our clients are provided with a complete CLIP solution, from the blueprint all the way to the implementation and management of the loyalty program. Once the program is in place (and the processed customer data is presented) clients continue to enjoy our full support, receiving consultation on how to optimally communicate with customers, how to enforce their brand name and establish a brand-specific loyalty base, and how to save on marketing expenses in the mid-term and maximize long-term profits. It is important to note that customer data acquired over a longer period of time can have a drastic impact on your company's strategic decision making and continued development.

Specific benefits of CLIP implementation:

• increased customer satisfaction
• improved overview 
• facilitates and augments existing work processes
• helps further the reputation, credibility and reach of company brands
• detailed understanding of customer value
• expanded customer base
• maximized value of purchase
• strengthened customer loyalty
• accurate insight into purchasing habits
• detailed segmentation of customers
• increased probability of cross-sell and up-sell
• customer friendly two-way communication at the right time and place
• transforms customer data into valuable decision-making information
• saves time
• reduces long-term expenses, improving ROI
• 100% transparency of Key Performance Indicators

b.) Who is it intended for:
CLIP is highly suited for all companies and institutions that wish to develop and build upon the loyalty of their customers and partners, in a long-term and profitable manner. The implementation of a loyalty program is a process. Such programs do not simply constitute the appropriate software applications (loyalty module, CRM,...) but are based on a coordinated, extensive process that employs a wide variety of tools. Computerized data collection is only an instrument used to acquire the full spectrum of customer information (static, dynamic and soft data). At the end of the day, though, it is vital to put all this data to good use – and this is something we can help you accomplish!

c.) Why opt for CLIP®:

• because we fully realize your need to understand customers
• because we can help you define the business requirements that form the foundation of a well-implemented customer loyalty program
• because we provide integration with background systems
• because we combine comprehensive strategies with operative execution
• because we offer modular implementation
• because we design fully custom, targeted loyalty programs
• because we put current technologies at your disposal
• because we provide an effective data mining framework and ultimately a complex, long-term customer loyalty program!

Our guideline is: Discounts alone don't make for a LOYALTY PROGRAM, they are merely a necessary and expected customer benefit!

d.) Scope of services (modular implementation is possible):

• card business
• loyalty module – software applications
• analysis of current situation and business requirements
• creative workshops (extracting business requirements)
• Business Intelligence
• CRM and its full integration
• processing of existing ERP data
• business segmentation
• post-implementation analysis and adaptation
• webpage, e-store and information portal design and maintenance
• traffic management (Netcount)
• secure data storage
• consultation and program management
• support in the execution of marketing actions (ATL and BTL communication)
• strategic marketing support

e.) Loyalty program packages:
1. »Easy Loyalty« package: Loyalty Module

• The basic loyalty module provides the following functionalities:
• Club membership management
• Member point collection management
• Reward and benefit management
• Management of all POS terminal transactions
• Individual transaction management on a member-by-member basis
• Terminal and POS data migration to the server
• Basic statistics and reports
• Basic management of marketing actions
• Overview of members, rewards and accumulated points
• Pay-in and redeeming system / gift card
• Credit card option

2. »Standard Loyalty« package:»Easy Loyalty« package + situation analysis + definition of business requirements
Prior to the implementation of the loyalty module, we conduct creative workshops that will facilitate the successful development of the customer loyalty program. A good loyalty program is based on the accurate modeling of business requirements. This is conducted using business analytics, a set of services, skills and techniques required to precisely identify business requirements, find corresponding solutions to any business problems and seize all the available opportunities.
Business analytics focuses on the identification of business needs and requirements in order to assist companies in the achievement of strategic goals through adaptations made to their organization capacities, process optimization and the establishment of efficient information systems.

3. »Advanced Loyalty« package: »Standard Loyalty« package + integration with the ERP system (cash register) Following the successful definition of business requirements, the implementation of the customer loyalty card and the loyalty module, the next recommended step is integration with background systems (Enterprise Resource Planning). Since the loyalty module does not track individual purchase details - a task performed by background systems, ERP integration is a logical continuation in the establishment of a complete loyalty program.

4. »Professional Loyalty« package: »Advanced Loyalty« package + CRM integration In order to keep track of highly detailed customer data (dynamic, static and soft data), integration with a CRM system is required. This system becomes the primary tool in the data processing and management of the loyalty program. It is recommended that the CRM module be personalized according to client specifications, since the interface should be optimally adapted to those users who manage the loyalty program. In the case of MS Dynamics, customization consists of the creation of new display masks (entities), field attributes, relations, overviews and information sheets, as well as background ERP system data presentation. The implementation of a data warehouse for the purposes of complete data integration is also planned.

5. »Mini CLIP®« package: »Professional Loyalty« package + BI system implementation Within the framework of Business Intelligence, we offer services of external and internal data collection aimed to support business decision-making, the storage of such data, its analysis and distribution among authorized personnel and business partners. Using the ETL process (extraction, transformation and loading) data is gathered in the assigned data warehouse, where it is paired with CRM and Loyalty Module data for customer loyalty program support. Consolidated data is sent back to the CRM where OLAP cubes are created for the purposes of detailed analysis and advanced segmentation.

6. »CLIP®« package: »Mini CLIP« package + consultation and support in LP management In addition to all the services listed we also offer the full outsourcing of loyalty program implementation, overview and management, which can encompass:

• market research
• testing
• post implementation analyses
• training of key users according to individual process segments
• execution of e-mail campaigns
• direct marketing
• market communications
• management of ATL and BTL projects,  
• strategy preparation (marketing and strategic planning)
• business plan preparation
• branding
• ....

f.) Partners of the CLIP process:

• ADATO, marketing services and consulting ltd., www.adato.si, Comprehensive project management and market communications
• IDentiks card systems ltd., www.identiks.si Card systems and loyalty module development
• ITEUM Information services ltd., www.iteum.net CRM solutions and document systems
• NETICA services ltd., www.netica.si Business intelligence, data analysis, business analytics Primož Verbič, private entrepreneur, Business development, strategic marketing, brand strategies